But how are they going to see it? If you just upload it to Kindle Direct Publishing, it could sit there for days, maybe weeks, before anyone sees it. You can tell your friends and family about it and you'll probably get a handful of sales, but still not enough to get it noticed by the public in general.
So how do you get that attention and get your work in front of a lot more people? There's really only two ways. Advertise it and spend a lot of money you might not have, or release it to your mailing list at a low price.
Mailing list? What mailing list?
If you don't have subscribers to your newsletter, you need to start now. Right now! Not tomorrow, or next week. It takes a long time to create a mailing list and usually it's just not possible without having written a book or two in the past with a call to action to join the newsletter.
With a mailing list of only 700 subscribers, I was able to launch my most recent book to #436 in the Kindle store, selling 260 copies in half a day after announcing it in my newsletter and another 150 the next day.
This simple secret, gave me instant high ranking, making my book visible to a lot more people. After the launch, you can see it leveled out to about 40 sales and 25 borrows per day.
I started this mailing list in May of last year, so it's not even been a year yet. I send an email once a month, keeping my readers up to date on how the next book is coming along and occasionally asking their advice on a character name or something.
So get started setting up your mailing list. NOW dammit!