Wayne Stinnett, Author

Wayne Stinnett, Author

Wednesday, April 29, 2015

Wayne Stinnett Interviews Jesse McDermitt



Wayne Stinnett Interviews Jesse McDermitt

Hey Jesse, how are ya? 

Doing well, I guess. You're the writer, though. So you probably know better than I do.

I guess the first question is the same as what any two Marines ask. Where are you from originally and what was your childhood like?

Thanks for coming out to the island. As you probably know, I was born in Fort Myers, Florida in March, 1961. Dad was a Marine, as was his dad before him. Dad insisted on maintaining a home in his and Mom’s hometown of Fort Myers. He served in Vietnam, but he was killed in action when I was eight. My mom, in her grief, took her own life and I went to live with my Mam and Pap, dad’s parents. Before my folks died, me and Mom went to be with Dad a few times, whenever he was going to be stationed in the same place for a year, so I got to see some of the world, before he was killed. Mam and Pap raised me to work hard and do for myself.

Sorry to hear that. What about later, as a young man, before joining the Marine Corps? Girlfriends?

I guess it was the typical southwest Florida life for a teen. Pap taught me to fish and dive and build things with my hands. I helped him build three boats before I was seventeen. My buddies and I spent a lot of time out on the Gulf, fishing and diving, and also in the Glades, or down island, camping. I dated a few girls but nothing serious. I was kind of a gawky kid and a bit shy.

You were once known as one of the best snipers in the Corps. What was that like?

My job was simple, locate and remove threats. Most of my time in the Corps was peacetime, but when the time came to implement what I’d learned, it was just the job. You have to detach yourself from the fact that you’re taking a human life.

The shot in Mogadishu?

I count that as a failure and don’t talk about it much. I deviated from the mission, unnecessarily giving away my location, imperiled other Marines, and in the end nothing was accomplished except one bad guy was dead and another filled his shoes. The kid that I’d saved was killed within the hour.

Do you miss it? The action? The Corps?

Every day, man. Not the action, there’s no glory in war. But, the people I worked with and the knowledge that I didn’t have to check over my shoulder to know that the guy behind me had me covered and would give his life for me and me for him, if necessary. Yeah, I miss that connection sometimes. That kind of camaraderie doesn’t exist in the civilian world. Everyone’s only looking out for themselves.  

Was it hard to transition to civilian life?

Not at first. I’d visited the Keys hundreds of times, Mam and Pap had passed on by the time I retired, and there just wasn’t anyone in Fort Myers waiting for me. So I just kept heading south. My buddy Rusty put me up for a few days at his house in Marathon and he helped me buy a charter boat and get set up with the licensing and all. I lived on the boat and took out a charter now and then. After 9/11, I went through a difficult phase. Tried to reenlist, but the prior service recruiter said I should leave this one to the younger guys. Made me feel like one of those old guys at the Veteran’s Home, telling stories about the glory days and the Old Corps. I wasn’t yet forty, but already a used up, has-been.

You have a family, right?

Sort of, yeah. I was married and had two daughters, during my first few years in the Corps. My wife was unhappy with the deployments and took the girls home to Virginia when I was deployed to Panama. I saw them a few times after that, but my ex filled them with lies and eventually I had no part of their upbringing. Until my youngest found me last year. Kim’s a great kid and spent most of the winter on the island with me. She’s up in Gainesville now, in college. It took more convincing for my oldest daughter in Miami to realize what my ex had told them all their lives were lies, but Eve and I are slowly getting to know each other, along with my son-in-law and my grand-son.

So, what’s a typical day like in Jesse McDermitt’s life today?

What day is it? Never mind, it doesn’t matter. We don’t have clocks or calendars on my island. We work when work needs to be done and time is measured by the rise and fall of the tide. Months are counted by hurricane season and tourist season. I get up, when I get up. I usually swim three miles or kayak five, in the mornings and then Carl and I work the garden. He and his wife are the island’s caretakers and we grow our own vegetables, fish, and crawfish in an aquaculture system. There’s always work to do on the island and we eat what we catch and grow. We eat when we’re hungry, sleep when we’re tired and if there’s no work to do, just relax and enjoy life.

What about your involvement with Homeland Security?

That evolved out of a necessity to feel needed again and for vengeance. I think I’m pretty much over both.

Your third wife was killed by terrorists, is that right?

In a loose sense of the word, yeah. The men who killed her were really only connected to terrorism by smuggling their people into the country through the non-existent border that is the coast of Florida. They’re all dead now.

So, you’re no longer involved with the NSA and the Caribbean Counter-terrorism Command?

No, like I said, I’m over that need to feel needed.

Touchy subject?

Fuck you, Wayne. You know as much about it as I do. Maybe more. Let’s just say we had a difference of opinion.

No need to get excited, man. Sorry I brought it up.
So, what’s next? Are you and Linda getting married?

I don’t know. She’s a great lady, but she has her career and she can’t do it from my island. And there’s no way in hell I’m going to live in Miami. We’re just taking one day at a time.
Hey, I gotta go fishing. See ya around, okay.

Thanks, Jesse. Best of luck in the future. See you out on the blue, sometime.

Semper Fi,
Wayne Stinnett, author of the Jesse McDermitt Caribbean Adventure Series
http://waynestinnett.blogspot.com

Note: I did this interview for some fellow writers and will be posting their interviews with their own characters in the coming days.

Tuesday, March 24, 2015

Results of the Big Book Promo

In the past blog posts, I've talked about the mechanics of setting up a front loaded promotion, using a big advertiser like BookBub as the anchor, and creating a stepped up climb to take advantage of how Amazon's algorithm work. I've also talked about using your mailing list to help launch a new book and that's reflected in these results as well.

So, what do the results look like five days afterward?

I took this screen shot of the Top 20 in the Action Adventure genre of Sea Adventures, yesterday afternoon. This is a smaller part of the Action Adventure category and usually represents the Top 20,000 in the Kindle Store. The Top six spots in this genre require a good 5000 overall rank in Amazon's Kindle store. Before last week's promo, my six books were stretched from Fallen King, which had held the #1 spot since it was released on 2/14, to Fallen Out at #19, with an over all rank about #20,000. 

Sell through from last week's promo has brought all six to the top in the Sea Adventures genre, which they still hold in a different order, today. Fallen Out took the top spot from Fallen King, the day BEFORE the BookBub ad on 3/19. The two have held those spots since, currently #944 and #3564, respectively, in the Kindle Store, with the others still scrambling around in the #3 to #6 spots.
Current Sea Adventures Top 20

From past experience with this same book in a promo set up in the same way, I had very similar results. I know a lot of you are ranking lower and wondering will this type of campaign work for your books. Results will vary, but it will work better than just applying to every advertiser you can, without planning the promo ahead of time and carefully filling the time slots. Not always with the best producer for that time slot, but with one that will produce slightly more sales than the previous ad did, but won't produce more than the following ad.

Hope this helps and gives you some motivation. Keep Writing.

Semper Fi,
Wayne

Friday, March 20, 2015

Mechanics of a Very Successful Book Promotion

Over the last few days, I've been promoting and advertising the first book in the Jesse McDermitt Caribbean Adventure Series, Fallen Out. Yesterday, it sold 2,692 Kindle copies on Amazon and so far over the whole four day promo, 3,153. This resulted in a peak ranking on Amazon of #18 in the US store and #87 in the UK store.

To achieve that number of sales, I spent a total of $794.95 in various advertising on book promoting websites and newsletters. The revenue generated so far stands at $2,163 for a profit of $1,368.05. The real profit will be on sell through to my other five books, which should result in tens of thousands in income over the next several weeks.

The main ad, the one that generated the most sales, was obviously BookBub. But rather than place several other ads after the BookBub ad to keep the rank higher for longer, I chose to do the opposite. I placed my ads on the two days before the BookBub ad.

We all know that the Amazon algorithm for ranking books, which is updated hourly, isn't just on sales in the most recent hour. Each hour before that most recent hour carries some weight, decreasing as each hour's sales gets older, until it finally drops off the algorithm at some unknown age.

To achieve the maximum results, each hour's sales over the entire span of the algorithm should be greater than the hour before it. This will keep any decreased hour's sales from affecting the algorithm in a negative way for many days.

Can we, as publishers, manipulate that to happen? No. But, what we can do is adjust our advertising schedule to get it as close as possible to those ever increasing sales numbers. We don't know when to start, because Amazon's algorithm is a more closely guarded secret than the recipe for Bush Beans. So, we start as far in advance as we possibly can.In a Kindle Countdown Deal, that's seven days. I oly use five, to have better control and a lower price.

Let's look at the algorithm like the mathematical equation that it is. I'm sure it's longer than 100 hours but for this example, let's use five hours. The most recent hour of sales counts full value, we'll call that baseline 1. Regardless of what percentage subsequent hours are, we can be assured each is lower. So, let's assume the hour before counts as .8 times the number of sales for that hour and the hour before that counts as .6 and so on down to zero.

If your sales fluctuate up and down, you might have something like this:
Last hour: 7
1 hour before: 5
2 hours before: 9
3 hours before: 4
4 hours before: 6
Total: 31

In this example, these sales would be calculated by: (7x1)+(5x.8)+(9x.6)+(4x.4)+(6x.2)
This yields a "score" of 19.2.

However, if you move those hour's of sales around so that each hour is more, but the total number of sales is the same, the resulting "score" will be higher.
Last hour:9
1 hour before: 7
2 hours before: 6
3 hours before: 5
4 hours before: 4
Total: 31

In this example, the "score" would be calculated as: (9x1)+(7x.8)+(6x.6)+(5x.4)+(4x.2)
This yields a "score" of 21.0, nearly a full value higher than the fluctuating sales "score".

It doesn't matter how long the algorithm is, if sales increase every hour, the final "score", which compares your book to every other book on Amazon, will be higher than if you had an equal number of sales across the same time period, but with the typical highs and lows we see on our daily graph.

No, it's not possible to achieve this perfect climb in sales, but the closer we can get to it, the better our "score". To achieve that, I monitored the email times of the 13 advertisers I planned to use. Actually, I monitor the delivery times of dozens, but it was these 13 that I chose, based on results and cost.

By placing ads with advertisers that deliver their book recommendations in a specific order, I was better able to control that hourly graph and came quite close to a steady rise in sales over the first three days before the BookBub ad came out. True, there aren't many advertisers that email in the middle of the night, but sales are slower then anyway.

In conclusion, each of us needs to take control of our advertising dollars and make them work in a manner that creates better results. I hope this simple mathematical explanation helps you out.

Semper Fi,
Wayne



Thursday, February 26, 2015

How to Successfully Launch a New Book with ZERO Advertisers

You've finished writing weeks ago, maybe months. You've worked hard editing and finally have your new novel just the way you want it. You send it to your editor and after they rip it to shreds, you reassemble it and now it's perfect and ready for the world to see.

But how are they going to see it? If you just upload it to Kindle Direct Publishing, it could sit there for days, maybe weeks, before anyone sees it. You can tell your friends and family about it and you'll probably get a handful of sales, but still not enough to get it noticed by the public in general.

So how do you get that attention and get your work in front of a lot more people? There's really only two ways. Advertise it and spend a lot of money you might not have, or release it to your mailing list at a low price.

Mailing list? What mailing list?

If you don't have subscribers to your newsletter, you need to start now. Right now! Not tomorrow, or next week. It takes a long time to create a mailing list and usually it's just not possible without having written a book or two in the past with a call to action to join the newsletter.

With a mailing list of only 700 subscribers, I was able to launch my most recent book to #436 in the Kindle store, selling 260 copies in half a day after announcing it in my newsletter and another 150 the next day.

This simple secret, gave me instant high ranking, making my book visible to a lot more people. After the launch, you can see it leveled out to about 40 sales and 25 borrows per day. 

I started this mailing list in May of last year, so it's not even been a year yet. I send an email once a month, keeping my readers up to date on how the next book is coming along and occasionally asking their advice on a character name or something. 

So get started setting up your mailing list. NOW dammit!

Monday, February 23, 2015

Will KDP Select Countdown Deal Promos be coming to CA and AU?

Recently BookBub expanded their mailing list, or ratherm they separated their CA subscribers from the US list. I anticipate they'll do likewise with AU, with the UK and AU stores broken out.

Will Amazon follow suit and allow authors and publishers the ability to promote their KDP Select titles through a Countdown Deal in more than just the US and UK stores?

BookBub's reason for doing this seems clear. With just a single mailing list going to readers around the world, many are unable to take advantage of the deals, being restricted to buying only from their home country Amazon store. Better for public relations that they not know about the deals than be disappointed, or worse, clicking and finding the book they want for free is at full price in their countries store.

Recently, I contacted KDP and asked if they were going to offer Select promotional opportunities in other countries, particularly CA and AU. The response I received was full of the typical mumbo jumbo about being happy to assist me with my problem. But one line in the email caught my attention.

"Please note that we are unable to promise a certain time of release for this feature."

Would those of you who live in CA and AU be excited about being able to get free and discounted books? Would you authors in CA and AU take advantage of a new Select promotional tool?

Sunday, February 15, 2015

Fallen King has Been Released!

Fallen King is the sixth book and the fifth full length novel in the Jesse McDermitt Caribbean action/adventure series. It went live on Amazon yesterday evening and has already reached a rank in the top 500 on Amazon. My newsletter subscribers were first to be able to read it and many have already finished and reviewed the book. It will be at the special release price of $.99 until 9 pm Eastern time on 2/15. After that, it will go up to $3.99.

This book, like the others in the series, takes place primarily in the Florida Keys. However, a good bit of the action takes place in the back country of southwest Florida and Florida Bay. This area is one of my favorite places in the world. From the small town of Flamingo at the southern tip of the Everglades, to the city of Naples eighty miles further up the west coast of Florida, this area is part of the Everglades National Park and rarely visited by anyone. Cape Sable has a fifteen mile long beach, with shallow water extending out into the Gulf of Mexico. Too shallow for almost any boat except kayaks and canoes and no roads to the area at all, you rarely see another person. North of there is the Ten Thousand Islands area, also part of the park, where canoe campers can travel the back water for eighty miles and never see a person. Even airplanes are a rare sight. It's very much like going back in time, to an age before the Indians arrived in North America. The sunsets there are spectacular.

I hope you'll enjoy reading this latest Jesse McDermitt thriller as much as I did writing it.


Thursday, January 29, 2015

The Perfect Amazon Book Promotion

I've mentioned this idea a few times in the Writers' Cafe on KBoards.com and discussed it in PM with several authors there. Nobody knows what Amazon's algorithm looks like. There's a lot of speculation as to how much and how long historical sales contribute to ranking. That aside, we know one thing with absolute certainty. It's mathematical. It's numbers. Regardless of how much weight a two day old book sale carries or how long it will still matter, a perfect promotion can still be easily described.

Since ranking is updated every hour, nearly everyone agrees the algorithm is hourly based. The primary contributor obviously would be the most recent hour's sales and each previous hour is weighted as some percentage of that multiplier. Whatever the length, in hours, days, weeks, or any time period, each previous block of time in this constantly moving block of time is recalculated hourly, compared to every other book on Amazon and given a rank based on that comparison.

Being a numbers guy, it was obvious right from the start how a perfect promo would look. Regardless of how many books I'm currently selling, the promo will achieve the highest possible ranking, if every single hour of the five day period had a higher sale. Actually, perfect would be a higher number of sales by the same amount. In other words, when the promo starts and my book sold 2 copies in the last hour, I would want the next hour to have 4 sales, then 6, then 8, and so on, culminating with 242 sales in the last hour after 5 days, or 120 hours. That would create a perfectly straight line, rising to the target of 242, when graphed. Why 242 sales per hour in the last hour? If you take the time to run this calculation, you'll see that the last 24 hours of sales will yield 5246 sales. That's enough to rank #1 in the Kindle Store on the busiest day. Go ahead, I'll wait.

It's simply not possible to set up a promo that will do that. If it were possible and could be replicated, the number one spot would change every hour. There's no way of predicting the main variable, which is the reader. Some days book sales just stink on ice and subscribers don't open emails. Therefore the perfect promotion isn't achievable. But, the closest you can get to that perfectly straight incline, the better your peak ranking will be.

Getting your book higher in rank is the ultimate promotion. At a certain point in the promotion, your book is likely to be #1 in several sub-genres, gaining even more exposure than the advertisers can produce. The higher it climbs the less control you have with advertising and it takes on a life of its own, which creates a whole new uncontrollable variable.

No, the perfect promo can't be achieved, so the best promo you can set up for a discounted book, whether it's in Select or not, would be to maximize the affects of the ads you buy. You want to set your ads up in as close to a perfectly inclined sales numbers as you can intelligently guess they'll create. Putting a lot of ads on the first day, that all post or email early in the day, then having only one ad in the afternoon of the second day, will cause a steep rise, and precipitous fall.

I subscribe to and use dozens of advertisers, getting recommendations emailed to me every day for books in my genre. Have you noticed that you get each one about the same time each day? Oh, sometimes one will be twenty minutes later, or an hour earlier from one day to the next, but they're pretty much in the same two or three hour block each day.

First, choose your anchor ad. If that's BookBub, they send their emails between 11am and 12 Eastern time. To maximize the ranking effect from the sales generated by BookBub, you should have another big ad, or several smaller ones earlier in the day, between 6 and 10. To maximize the affect of that one, a slightly smaller one in the four hour block before that. And so on and so on, counting back from your biggest ad. It gets difficult in the overnight hours to find an advertiser that sends emails at 2 am. But then, sales are slower overnight, so fewer advertising is needed. But, think outside the box. If it's midnight on the east coast of the US, it's early morning in the UK and afternoon in AU.

By setting up your ads so that each block of time has enough ads to surpass the previous block of time, you can straighten that line out a little and get it closer the the unachievable perfect incline.

Recently, Readers in the Know announced a new marketing tool, with literally dozens of advertisers that you can sort by all types of criteria. Simon reached out to me and asked my opinion. I'd already seen it a few days earlier on Jan Hurst-Nicholson's thread in the Writers' Cafe and liked how it worked and all the new advertisers I might try. I explained my idea of a perfect promo to Simon and he liked it, adding another column to the tool that you can sort by email time. You can even change it to your own time zone. I gave him the list I'd compiled of advertisers I use and he added those times and is now contacting each advertiser on the tool, to get their email times.

That can help a lot in picking the right advertisers for a particular time of day and a particular day in your promo. But, you should still do your own research by subscribing to them. Some may email different genres at different times of day.

Friday, January 23, 2015

I Just Like To Tell Stories

I always have. Ever since I was a kid. The taller the story the better. Appalachian folks tell a lot of stories, as do most Southerners. Both my grandfathers were story tellers. Alonzo "Booty" Cooper was a railroad man most of his life, building bridges and laying track through the Appalachians from the Great Depression all the way into the 60s. West Virginia has a lot of railroads. All that coal doesn't just walk out those mountains. Edwin Tally Stinnett was a miner, spending his later years deep beneath the ground. Before that, he was a revenuer in Virginia during Prohibition. I heard stories about mining camps, railroad camps, building bridges, tearing down stills and all the tough men that worked the camps. Met a lot of those men, too. Rough, hard men who could clear a bar in seconds.

My characters come from the images of those long dead miners, spikers, and bar-room brawlers. They're molded and manipulated into the modern, tropical version of the heroes of my childhood. A laughing, fun, carefree bunch, who would be more than content to be left alone by the outside world, particularly the government. But, if you step on one of their toes, you'll hear a collective, "Ouch!"

These folks have been in my head since I was big enough to walk. My parents are in there, along with many of their friends, like Shorty and Dreama, who lived across the ridge from Mamaw Cooper. Just a half mile, but it took two hours to walk it. The old moonshiner's road along Coal River was faster, but it went through town. These people have been in my head for over half a century. I catch bits and pieces of long ago conversations and stories from my grandpas, my dad and his friends and play them over and over in my head, changing the pitch and setting until they're right. These little Earlisms, Merrillisms, and Bootyisms come out in my books. Dad was a Master Carpenter and had hundreds of hand tools in dozens of tool boxes, some he hardly ever used. "Better to have it and not need it boy, than need it and not have it." So my characters have things they rarely use. Hey, what's a 45' fishing boat without a .50 caliber machine gun mounted in the cockpit?

And if all those stories from my childhood weren't enough (we're talking '50s and '60s here), every generation of my dad's family has had wanderers and I was my generation's wanderer, meeting people and gathering stories along the way. We go back to before the Revolution in central Virginia, but I have distant cousins in Oregon, Texas, California, Arkansas, Alabama, Tennessee, Wisconsin, and New Jersey, just to name a few. There's only one Stinnett first cousin left in West Virginia, an adopted son of my dad's brother. Stinnetts wander around. There's a whole lot of us in Virginia. The wandering Stinnetts came out of there, but a lot stayed, the rooted Stinnetts. The wanderers leave home early. Papaw Stinnett took his family to West Virginia in the '30s to work in the mines. Only a hundred miles, but the story told is that it took nearly a week to get across those mountains back then. Papaw up and decided one day he wanted to be a miner. Actually, that was just an excuse. He spent two years in prison. Remember I said he was a revenuer during Prohibition? He shot a moonshiner in the butt while busting up a still. Great story.

My dad moved us from West Virginia to Florida in the 60's, looking for work as a carpenter. He just up and left for a week, then came back and gathered up his wife and four kids and departed from the snowy mountains in early February and never looked back. That move took two days, but today, it'd only take one. He'd made up his mind while sitting on a beach in shorts and a teeshirt watching the moon rise over the ocean a few weeks after Christmas. Another great story.

I grew into my teen years, surfing, sailing, swimming, fishing, and diving the Florida coast from Melbourne to Key West. There was always another shore break down the beach, or another reef to fish and dive on, so I kept wandering. At 16, I reached the Florida Keys and met a lot of the characters I later put in my books and I gathered more stories. Like the time I was walking Duval Street with some friends and a girl rode by and wrecked her bike. She was bleeding and some guy helped her up, said he was a doctor and leaned her backwards across the hood of a car, while "checking" her for other injuries under her clothes. Yeah, another great story.

I got to see a little of the world as a Marine and after that I saw a lot of the Caribbean Basin. I was my generation's designated wanderer. My youngest brother lived in the same town we moved to in Florida all his life and my sister's still there. One brother moved to Tennessee, but that was his one and only big move and he was just following family. The others moved back to Florida, tired of wandering, but his roots had taken hold in the rocks.

I lived in North Carolina, in Japan, the Florida Keys on a boat, Colorado, Minnesota, Cozumel, Mexico, Andros Island, in the Bahamas, Dominica, in the Lesser Antilles, back to Florida, and at the age of 43, I moved to South Carolina to start a new family. I was an over the road trucker for 12 years, wandering from Miami, to Portland, to San Diego, to Kennebunk, and everywhere in between. I've lived here in the shadow of the Blue Ridge Mountains for almost 15 years now, longer than any four other places combined and my roots are getting long in the red clay. So we're up and moving this summer. I'm over two hundred miles from the ocean and it makes my head hurt. Or maybe it's all the voices in there, clamoring for attention.

Yeah, I just like to tell stories and wander around. Thanks to Amazon, Kindle Direct Publishing, and Down Island Press, I can tell my stories far and wide, right from the comfort of my recliner. So maybe I don't have to wander anymore.

Not!

Sunday, January 18, 2015

Seven Seas Mysteries is Free for Five Days!!

You get seven nautically themed thrillers, including my own Fallen Out, in this box set. All seven authors are Amazon Best Sellers.

From 1/18 to 1/22 this collection is FREE! Just click on the cover at right.

No strings, no nothing. We ask only that you let your friends know how they can get seven great novels for less than a buck. Yeah, wait until it's not free anymore to tell them.

At midnight on 1/22 the price will go up, but it's still a bargain at only $.99!!

100% of the royalties after expenses will be donated to Veterans Writing Project to help returning Vets by writing about their experiences for both an income and as therapy. Over the previous month all expenses have all ready been covered and the donation amount currently stands at over $500. We're hoping the added exposure of this free offer will sell more, once it ends.

So read a couple of stories and on Friday let your friends know.

Wednesday, January 14, 2015

I was interviewed for the Veterans in Creative Careers series.

Yesterday, I was interviewed by author/blogger Justin Sloan as part of his Veterans in Creative Careers interview series. I enjoyed the back and forth and also enjoyed reading the other interviews of Veterans.

Here's the link to the interview: http://www.bayareascreenwriters.org/JustinMSloan/veterans-in-creative-careers-wayne-stinnett/#respond

Below is the Q&A with Justin:

Justin Sloan: Thank you for agreeing to share your experience with us, Wayne. I love seeing other Marines making it in the fiction world. For my readers who are not familiar with you, can you give us a pitch about your work, and more specifically about your next novel? 

Wayne Stinnett: Thanks for inviting me, Justin. I enjoyed reading the other Vet’s interviews. I grew up in Florida and spent a lot of time on the water as a kid. My dad took me, a friend of his and his son to the Keys once when I was a young teen and I loved it. After the Marine Corps, I traveled down there quite often, moving there for a short time after my second divorce. I lived on a 42’ Alden sloop built in 1926, moored in Boot Key Harbor in Marathon. That place is mentioned many times throughout my books, or sea stories as I like to call them. My sea stories are about a retired Marine Gunnery Sergeant who starts a new life in the Florida Keys, but always seems to find trouble. In February I’ll be releasing the 6th book in the series, Fallen King. This sea story revolves around a Haitian gang out of Miami that is using explosives to fish the reefs in the back country, the many uninhabited islands on the Gulf side of the Keys. I’m about 80% complete writing it, so I don’t yet know how it ends.

JS: My wife and I actually spent part of our honeymoon in the Florida Keys, so I’m glad to see some of your writing takes place there. Having lived there and, according to your website, the Bahamas, Dominica, and Cozumel, Mexico, must have really influenced you as a person and writer. Can you elaborate on place and how your experiences impact your creative side?

WS: I love scuba diving and became certified before I joined the Corps. I continued taking classes, simply because I love to learn more about anything I’m passionate about. Currently, I hold a divemaster/assistant instructor certification and more than enough specialty certifications to apply for a master scuba diver rating. The divemaster card can get a young man a job just about anywhere in the tropics. In the Keys, I worked days as a divemaster and weeknights as a taxi driver. I worked as a divemaster in Cozumel and Dominica, as well. On Andros Island, I worked in the HVAC field, installing and maintaining air conditioning and chiller equipment for AUTEC, the Atlantic Undersea Test and Evaluation Center. They conduct tests on guidance and location systems for the Navy in the TOTO, or Tongue of the Ocean. My main character operates a fishing and dive charter business based out of Marathon and visits many of the dive sites I’ve been on numerous times.

JS: You have had a variety of careers. What was your transition like from the military and what did you do when you were in?

WS: Yeah, I’ve never seemed to be able to find my true calling in life. My website only lists a few careers, I’m guessing writing is now my 7thor 8th career change. That’s okay, though. Life shouldn’t be about working the same job from 9 to 5 and getting a gold watch after 40 years. I’ve managed to turn things I was interested in into my job. That’s what it should be about. Do what you love, the money will come along sooner or later. In the Corps, I was a heavy vehicle operator and had an explosives license. When I left the Corps, I drove a dump truck for a while, then moved into the HVAC field, where my brother worked. Most recently, I worked for 12 years as an over the road truck driver, having come full circle.

JS: Where do you write now? Do you prefer seclusion? A coffee shop?

WS: I’m a full time writer and though she doesn’t have to, my wife still works as a teacher. Three of our four kids are grown and gone, but the youngest is still in school. I have the house to myself most of the day and converted the spare bedroom into an office, though I usually write while kicked back in my recliner in the den. The walls and ceiling of our den is tongue and groove heart of pine and we have a wood burning fireplace there. The wood creates good acoustics and I’ll put on some Caribbean music, or Radio Margaritaville on the XM and go back to the islands in my mind.

JS: That sounds like an optimal writing situation. Do you feel that being a Marine made you a better writer (craft and process)?

WS: I think having served, regardless of branch, gives a person a lot more self-discipline and motivation. I learned early in the Corps how to break any problem down into smaller elements and work out each one until a resolution is reached. That’s carried over into both my writing and marketing.

JS: What led to your decision to become an author?

WS: I’d had a few friends tell me I should write a book about my experiences, but I always thought that’d be just way to boring for any prospective readers. In the eighties I wrote a bunch of short stories with a main character who was a former Marine living in the Keys. I still have the 37 rejection letters from publishers. One day, my wife found a hand written manuscript from way back then and read it. She encouraged me to try again and after digging up the floppy disc the stories were saved on, I updated the character, made him a little older, and independently wealthy, due to an inheritance. My goal was to make enough money from my sea stories to set up a wood working shop and build boats. That would get me off the road, home with my family and allow me to do something I enjoyed. I still plan to do that starting this summer.

JS: At what point were you able to write full-time? Is it the dream we imagine it to be?

WS: Absolutely it is! I really can’t explain why my sea stories have been so successful, but after publishing the second one, Fallen Hunter, I realized I might be able to replace the income from my driving job, if I wrote a couple more. Seven months after releasing my first book, and then having three books out that I’d written during my down time in the truck, I told my boss I wasn’t going to be available for long hauls anymore and wanted to be a local driver, to get home more. He and I never got along well and though I’d been with the company for five years, he told me I’d have to drive one of the older trucks. I’d only received my first new truck a few months earlier. I explained that I was planning to quit in a couple of weeks anyway and rather than move all my gear out of a truck twice, I’d prefer to only do it once and I gave him my two weeks’ notice. He still insisted I move into the older truck, so I told him to consider it two hours’ notice and I cleaned the truck out and went home. The great thing about writing is that I know what my income will be for the next two months and knew if we tightened our belts, we’d make it. I had another book that would be released within a few weeks and just took the plunge. It was the best move I ever made. When the fourth book, Fallen Out, was released, my income from sales quickly passed my old income as a driver. Fallen Out was written as a prequel to the series and I keep it priced lower than the others so readers can get an inexpensive sample of my writing.

JS: That is inspiring! What resources have you found to be most useful as a writer? Have you taken writing classes? Do you have favorite books on writing?

WS: Another writer sent me an email after reading my first book, Fallen Palm. I’d just read his first book, On the Road to Key West and loved it. We quickly found we had a lot in common and became good friends. He’s been my mentor for over a year now and sent me a copy of his Fledgling Authors’ Handbook, which I devoured. We noticed a lot of similarities in both our writings, almost like we were looking over each other’s shoulder. Recently, I’ve been able to help him out with some marketing ideas, also. But, by far the greatest resource I’ve found yet is the Writers’ CafĂ© on KBoards.com. There are dozens, maybe hundreds of other indie authors that frequent the site daily, sharing tips on everything from formatting to marketing. The wealth of knowledge and the willingness to share that knowledge has been worth more than any writing class.

JS: Who are some other writers out there that you recommend we read? Marine authors?

WS: I like to read books set in places I’ve been, places I know and love. By far, most of the authors I’ve read write stories set in south Florida and the Caribbean. I guess I’ve been mostly influenced by John D. MacDonald’s Travis McGee series. Although written in the sixties and seventies, a lot of MacDonald’s insights can be applied today. I have all 23 of those books and have read the entire series from end to end at least a half dozen times. I also like to read James W. Hall, Randy Wayne White, Carl Hiaasen, and Elmore Leonard. Recently, I’ve finished reading every book my mentor Michael Reisig has written, along with a few other indies, like Jinx Schwartz, Steven Becker and John Cunningham, all of which I now call friends. Great writers, every one.

JS: What are your thoughts on self-publishing versus traditional publishing?

WS: Self-publishing has opened up a whole new world for readers. In the past, we had to wait months, up to a year for our favorite writers to pen a new novel. Today, I can read a novel a week and never leave the south Florida setting. For writers, it’s enabled many to live a dream. No, we’re not selling the millions of copies that James Patterson sells, but because we’re able to cut out the publisher’s take of the royalty, we can keep our prices much lower and many of us are selling enough to live comfortably. And that’s what it’s all about. Doing something you love to do and being compensated for it. I still don’t have any idea how my career as a writer has taken off so fast, but I’m happy for it. People are actually willing to part with their money to read my sea stories. What a great age we live in.

JS: What would you advise to someone just starting off as a writer, especially veterans who may want to become full-time writers?

WS: Get into the habit of writing at least a thousand words a day. Make it such a habit that you feel guilty if you take a day off. A thousand words a day will create a 100,000 word novel in four months, factoring in editing and cover creation time. Invest in your career. Having a good story to tell is one thing, but most of us need professional editing and cover designers. Even if your first editor is your 8th grade Creative Writing teacher, you need another set of eyes on your story. The more the better, but make sure they can give you honest feedback and you can accept it, without being hurt. Gradually, you can improve on the quality of editing, until your writing produces enough income to hire a professional editing company. The same applies to marketing. There are hundreds of small book advertisers that will promote your book for anywhere between $5 and $100. Don’t be discouraged when the money invested in advertising doesn’t come back to you in sales. Getting your book into more hands is what’s important. Create a newsletter mailing list, using something like Mailchimp and put a signup form everywhere you have a web presence. At the front and back of each book, on your website, your blog, your Facebook page – everywhere. A strong mailing list of 300 to 400 subscribers, waiting patiently for your next book is better than any advertising. Let them be the first to know the new book has been released and price it as low as possible, just for them. They’ll show their appreciation by buying enough in the first day of release to put your book into the top 1000 on Amazon. That exposure will then sell more books.

JS: Thank you again, Wayne. Before signing off, do you have a last piece of advice to leave us with?

WS: Yes. Two things Michael Reisig told me early on. A career as a fiction writer is an ultra-marathon, not a sprint. Ignore the nay-sayers and follow your dream. Just don’t expect overnight success. It’ll come in one fashion or another over time. Second, there are no original thoughts. Every literary idea has been written and your work will reflect the style and writing of those you enjoyed reading. That’s okay. Write what you love and put everything you can into it.

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